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In line with global economic trends, Multi-level Marketing (MLM) companies have shifted their focus from the West towards Asia and Emerging Markets. Asia’s MLM market is estimated to be the world’s largest. With Green and “healthy-lifestyle” products poised to become the next big thing in MLM, do the best days of Asian MLM lie ahead?

Multi-level marketing (MLM), otherwise known as network marketing, evolved to reach out to customers who were either beyond the reach of conventional bricks and mortar retailers or who needed to be convinced face-to-face by someone they trusted to buy pricey, high involvement products. The world’s most successful MLM firms have been equally successful at two things. The first is creating products that people want to buy through network sales rather than other channels. The second is perfecting a process for recruiting, training and motivating sales representatives. From Avon to Tupperware, and Tahitian Noni Juice to Diamond Filtration, the reach of multi-level marketing has been astounding.  A well-established industry in OECD countries like the United States, United Kingdom and Australia, the industry has evolved and is becoming increasingly hard to ignore. In 2010, sales figures

Multi-Level Marketing in Asia and Emerging Markets  Encouraged by the success of multi-level marketing in OECD countries, MLM firms have shifted their focus to Asia in recent years. Their efforts have paid off. Asia registered USD 37 billion in MLM product sales in 2007, and is now the world’s biggest region for multi-level marketing3. Trailing behind are North America (USD 32 billion including Canada), Europe, Africa and the Middle East (USD 27 billion), Central America, Southern America and the Caribbean (USD 17 billion), and Australia and the Pacific (USD1.4 billion).