Advancements in technology have streamlined the way network marketers
do business. This new technology takes away the need for extraordinary sales
people, which in turn levels the playing field for ordinary people looking for
an above average opportunity. The system simplifies, standardizes, and automates
the most difficult aspects of the business. No longer do distributors need to
stockpile inventory and keep track of all the paperwork. Most companies have
you simply direct customers to a toll-free 800 number or company website. The
company fulfills the order, credits the distributor for the sale, and generates
a computerized commission check and detailed report at the end of the month.
What makes network-marketing work is the division of labor between distributor
and parent company. A good company takes care of everything except sponsoring.
Network Marketing has evolved so that the distributor functions mainly as a
human contact through which the company’s communications or information stream is
channeled. Someone who doesn’t have strong communication skills, strong selling
skills, or strong management skills can still prosper. The idea is “you do what
you do best, and the company will do the 4rest”. Voice mail, fax machines,
electronic mail, Internet, videotapes, satellite links, and conference calls have
made communication rather simple and effective, which allows each distributor
to focus on learning and growing the business. Ironically, some of the same
technologies that have allowed traditional business to cut millions of jobs are
also allowing an innovative marketing method to offer hope and opportunity to
people from all walks of life. Network Marketing uses this technology to
support people, rather than replace them. As computers take over more and more
of the work that people used to do, they free us up to focus on those things
that people do best—to dream, plan, strategize, solve problems and interact
with other people.
No comments:
Post a Comment