As a business model, is MLM legal and ethical?1
1. MLMs depend on unlimited recruitment of a network of endless chains of participants.
2. Participants secure and advance to ranks or positions in a pyramid (―downline‖) of participants based on timing and recruitment, rather than on merit or appointment.
3. As endless entrepreneurial chains, or ―opportunity‖ recruitment schemes, MLMs assume an infinite market, which does not exist in the real world. They also assume virgin markets, which don‘t exist for long. They would be doomed to eventual market saturation and collapse, except that some avoid this by expanding – or ―re-pyramiding‖ – to other countries and/or through the same markets with new product offerings and divisions.
4. Therefore, as endless chains, MLMs are ihherently flawed, unfair, and deceptive – profitable primarily for those at or near the top, or TOPPs (top-of-the-pyramid promoters) – who are often the first ones to join.
5. Worldwide feedback suggests that MLMs can be extremely viral and predatory. As endless chains, MLMs quickly spread from state to state and often to vulnerable foreign markets.
6. I have challenged any one to identify any ―business opportunity‖ that is systemically more unfair and deceptive, and more viral and predatory than MLM. No one has met the challenge
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